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Homeless where the art is: has Banksy’s message been lost in Shoreditch’s gentrification?

ByWill Pendray

Nov 28, 2024
Mark Richardson, homeless and seeking shelter, stands in front of Shoreditch’s luxury Art’otel. (Photo by W. Pendray)

Under the shadow of Shoreditch’s luxury Art’otel, Mark Richardson reflects on his 12 hour walk in search of shelter. Despite his efforts, he’s raised only 41p, far short of the £12.90 he needs for a bed

Towering behind him, the luxury Art’otel charges up to £1000 per night for a room. It features Banksy murals that once protested the inequality that Mark now represents. 

Hackney, the borough home to the Art’otel, is battling a severe homelessness crisis. Over 3,000 families, including 4,000 children, are affected with rents and house prices rising faster here than any other part of London.

According to a report in the Hackney Citizen, Councillor Robert Chapman stated, “If homelessness continues to worsen, the Town Hall may need to apply for a government bailout – as 19 other councils did earlier this year.”

Preserved during the hotel’s 2018 construction, these Banksy murals were once statements against capitalism. Now, they serve as part of the hotel’s brand, attracting guests willing to pay a premium for the experience of luxury infused with art.

Banksy’s ‘Giant Rat’ mural preserved during the 2018 demolition of Shoreditch’s Foundry building. Image courtesy of the National Federation of Demolition Contractors (NFDC)

The hotel declined to comment on its engagement with social causes in Hackney, but the glaring contrast between its exclusivity and Banksy’s anti-capitalist message highlights the growing tensions of Shoreditch’s gentrification.

Has the art that once demanded change become a symbol of the forces it sought to challenge, or does it still stand as a defiant symbol of the deepening divide? 

Banksy’s iconic ‘Giant Rat’ overlooks Shoreditch, positioned above the luxury Art’otel sign. (Photo W. Pendray)
Banksy’s ‘TV thrown through a window’ mural, perched above the Art’otel’s sign in Shoreditch. (Photo W. Pendray)

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