By Saadi Awan
“They don’t see us with the same eyes,” says Nasimul Huda (35), manager of Karuna Indian street food at Whitecross Market in Old Street, London.
Despite having been in the business for 23 years, food stall owners still battle the misconception that their food quality and income must be inferior to that of traditional restaurants. However, Nasimul firmly dispels this notion, pointing out that Karuna continues to thrive even in challenging economic times.
Nasimul Huda, manager of Karuna Indian street food at Whitecross Market
Specializing in Indian Gujarati cuisine with a West Bengal fusion, Karuna takes pride in using locally sourced ingredients. Inflation has led to a sharp rise in the cost of supplies, but rather than slowing down, the business has expanded, opening two additional stalls at UCL and Imperial College; both prominent academic institutions.
Wednesdays and Thursdays are their busiest days, with a clientele primarily consisting of office workers. Over the years, many local businesses have either closed or relocated, yet their former employees remain loyal customers, a testament to Karuna’s consistent quality and service.
Nasimul also highlights the rigorous process required to secure a spot at Whitecross Market. The area is council-regulated, and obtaining a license takes a minimum of two years, during which food quality and dietary standards undergo thorough assessment. This stringent approval process contradicts the perception of low standards; most stalls in the market have been established for years, proving their reliability and dedication to excellence.
Food stalls like Karuna are more than just convenient dining options; they are essential contributors to the city’s vibrant food culture. As misconceptions persist, businesses like these continue to challenge stereotypes, proving that quality and success are not limited to traditional restaurant settings.